With Testing and Optimization (or even Personalization) you can provide your website visitors a better user experience and at the same time you can understand the needs of your customers. With setting up various tests you can learn more about the users’ behaviour and also you can identify possible improvements to make an impact on online success.
Your main KPI’s can be maximized with techniques such as:
- A/B testing
- Multivariate testing
- Split URL testing
- Heat mapping
- Scroll tracking
- Video recording
- Usability testing
- Landing page optimization / personalization
With a consciously planned and implemented AB test can make serious UX improvements on your site, this way providing increasement in revenue or any other business defined goals.
For getting able to provide dynamic content we analyze multiple data such as context, demography, psychograpy, engagement, device and geo-location.
Creating dynamic personalization strategies can be complex – we can help you to find the best way to provide extremely beneficial content and experience to your users.
We have years of experience with the most popular and also with specialized heatmap and AB testing tools, the most common ones are HotJar, Lucky Orange, Clicktale, CrazyEgg, Google Optimize, Optimizely, Visual Website Optimizer.