We are experiencing a change in the digital landscape, as companies with proper data collection and 1st party measurement strategies can fuel their advertising campaigns better than most agencies.
Full stack software solutions like the Google Marketing Platform, combined with Google Cloud Platform capabilities can shiftmedia management tasks from external resources to internal ones, allowing the systems to be managed by company personnel.
If you feel that your company is on the edge of insourcing by either size or complexity, consult us to examine whether it makes sense to move all your online media investments to an owned stack and insource the core media buying process, evaluation, optimization and reporting.
Learn more about the Google Marketing Platform solutions here or get in touch with us for an online consultancy session.
