ABOUT THE PROJECT
Our goal when creating a new site for Accent Hotels was to increase sales revenue and present a new, coherent brand image, integrating the visual identity of the hotel chain, while also improving the user experience. In the process of developing the site, we primarily focused on coming up with the most cost-effective solution, which would enable the chain to simplify the incorporation of new hotels on the website. This way we can present all Accor Hotels, both the freshly joined and the long-established in an elegant yet youthful manner.
With the new website, we intended to strengthen the relationship with returning customers, grow the database and make the administration of guests smoother. We created a unified and solid framework for the site, which proved to be significantly more cost-efficient in terms of web development and provides easily manageable functionality.