ABOUT THE PROJECT
When creating our digital strategy, we first investigated ongoing discourses, competitors, and international best practices in the digital landscape. Subsequently, based on this data we identified the most relevant topics, which were of key importance for the target group.
Our educational content was primarily concerning topics such as managing personal finances efficiently, or useful tips and tricks on saving money. These were mostly presented in the form of creative and informative short videos, which we posted on Facebook. Moreover, we supported these contents with advertising.
Furthermore, we integrated Provident’s Facebook page in the customer service ecosystem, because of which, a continuously growing number of users visit the page.
Thanks to the creation of a steady Facebook presence, we increased brand awareness and promoted marketing and communications activities online. Therefore, besides strengthening brand image we supported sales targets indirectly.