We couldn’t think of a more satifying kickoff for the year: Intren was named once again among Google’s Premier Partners – for the 14th time in a row.
Why is this a big thing?
Receiving a Google Premier Partner title requires effort, as you have to meet a rigorous set of requirements. These criteria have been renewed for 2022 and became even more stringent. To be more specific, it means that not only does one agency have to meet the Partner requirements, but it also has to be among the top 3% of the given country’s partners. Benchmarks for acquiring premier status are customer growth, customer retention, product diversification and annual ad spend.
Why is it worth participating in the Premier Partner Program then?
In addition to its prestige value, this membership brings about other benefits. Thanks to this we have access to such technological innovations, tools, and support that enable us to empower our clients to achieve their goals in more efficient and faster ways. This table below briefly describes what it means to belong to different partner levels in practice:
|Education & Insights|
|Product education & certifications|
|Consumer insights reports|
|Access & Support|
|Account & technical support|
|Advanced Google Ads support|
|Executive experiences (Invitation only)|
|Dedicated account support (Invitation only)|
|Recognition & Rewards|
|Competitions & rewards|
|Premier Partner awards|
As a matter of fact, Google said the following about their Premier Partner Program:
“Congratulations to our Premier Partners for being among the top 3% of Google Partners in their countries. These companies stand out based on their commitment to developing product expertise, building new client relationships, and helping their current clients to grow. We look forward to supporting them as they help their customers succeed online.”
–Davang Shah, Senior Director, Google Ads Marketing