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YouTube introduces it’s new, 6 second unskippable ad format, bumper ads!
While shorter ads may prove more succesfull on TV, YouTube might be a whole different case.
As it could have been predicted from the trends on it’s parent platform Facebook, Instagram has seen a sharp rise in the popularity of videos.
Instagram has changed it’s guidelines regarding the length of videos again.
What’s the more efficient video content on Facebook nowadays: native Facebook video or linked YouTube content?