Smart. Digital.

Instagram for business is just ’round the coerner

Balázs Buza
August 19, 2016

Since the long-awaited feature for Instagram is becoming available in more and more countries, let’s do a quick recap of what we already know, and explore what we can do in Instagram for business.

Naturally, some part we already covered in our previous articles on the subject here and here.

Should I convert my account to Instagram for business?

  • It will help your customers connect with your business
  • You’ll be able to include additional information (phone number, e-mail and physical adress)
  • Your profile will get a contact button near the top of the profile (get directions, call and e-mail)
  • You’ll get access to Instagram Insights (post performance, follower demographics and behavior)
  • Promote: create & place ads that drive business results without leaving Instagram

 

WHAT WILL CHANGE?

  • You’ll receive access to Instagram Insights. Instagram Insights provide information on who your followers are,
    when they’re online and more.
  • You can also view insights for specific posts you’ve created to see how each performed and how people are
    engaging with them. Learn more about the insights available.
  • Business Profiles include a Contact button near the top of their profile. You’ll have the option to include directions,
    a phone number and / or an email address.
  • Business Profiles will show a category directly below the profile image.

INSTAGRAM NATIVE INSIGHTS

These insights may include on profile level:

  • Impressions: Total number of times your post was seen
  • Reach: Number of unique accounts who saw your post
  • Website Clicks: Number of accounts that have tapped
    the website link on your Business Profile.
  • Follower Activity: Average times your followers are on
    Instagram on a typical day
  • Follower demographics: including gender, age and
    location information

On post level:

  • Impressions
  • Reach
  • Engagement (it includes the total number of unique Instagram accounts that liked or commented on your post)
  • Videoview

GOOD TO KNOW!

  • You can convert your Business Profile on Instagram back to a personal account at any time.
  • All of these features are only available from within the Instagram mobile app.
  • A business Instagram profile can be connected only with one Facebook page.
  • Keep in mind that you must include at least 1 contact option when setting up your Business Profile.
  • This category is the same as the category of your linked Facebook Page.
  • If you entered a physical address, it will now appear below your profile’s description

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