The Facebook owned platform is rolling out it’s new feature: boosted Instagram posts.
How will boosted posts work?
Instagram has adatped the similar feature as it’s parent platform, Facebook. The new feature will let you promote individual posts to target audiences specified by either you or automatically generatewd by Instagram. The post promotion process will also add call to action buttons to your content, making it more engaging to your target audience.
Naturally, just as with Facebook promotions, you can set both the start, duration and budget for your ads, and will be able to track it in deatil using Instagram insights., as part of the new Business Profile system.